Attributes

Attributes are what you filter a metric by, or break it down by. Each one works with the metrics of the categories listed under it.

Site ID

site_id

The site or store the event came from.

Use it to: filter and break down · Works with: Commerce, Traffic

Entity ID

entity_id

The item (product or article).

Use it to: filter and break down · Works with: Commerce

Entity Title

entity_title

The item, by its title.

Use it to: filter and break down · Works with: Commerce, Traffic

Category (filter)

entity_categories_filter

Keeps only items in the given categories (collections on Shopify). It matches whole items, so nothing is counted twice.

Use it to: filter · Works with: Commerce, Traffic

Category (breakdown)

entity_categories_group_by

The category an item belongs to. An item in two categories counts under both, so the groups can add up to more than the total.

Use it to: break down · Works with: Commerce, Traffic

Author

entity_author

The item’s author; on Shopify, the product’s vendor.

Use it to: filter and break down · Works with: Commerce

Entity Variant

entity_variant

The variant added or bought, for example “Blue / Large”.

Use it to: filter and break down · Works with: Commerce

Currency

currency

The currency of the sale or the add to cart.

Use it to: filter and break down · Works with: Commerce

From a Recommendation

from_recommendation

Whether the add to cart or the order line came from a recommendation.

Use it to: filter and break down · Works with: Commerce

Recommendation Placement

recommendation_placement

Where the recommendation was shown: the product, cart, collection or home page on Shopify, or the slot names your own site uses. It is carried to the clicks, adds to cart and orders the recommendation led to.

Use it to: filter and break down · Works with: Commerce, Recommendations

Session with Clicked Recommendation

session_has_recommendation_click

Whether a recommendation was clicked at any point in the visit.

Use it to: filter and break down · Works with: Commerce, Traffic

Session with Shown Recommendation

session_has_recommendation_shown

Whether a recommendation was shown at any point in the visit.

Use it to: filter and break down · Works with: Commerce, Traffic

Anonymous ID

anonymous_id

The visitor across visits, as their browser keeps it.

Use it to: filter and break down · Works with: Traffic

User ID

user_id

The logged in user, as your site identifies them. Empty for anonymous visitors.

Use it to: filter and break down · Works with: Commerce, Recommendations, Traffic