Commerce metrics
Commerce metrics cover sales: how many orders, how much revenue, how many visits convert, and how much of it came from recommendations. They need your site to send add to cart and purchase events, which the Shopify app does on its own.
Revenue is after discounts, without tax and shipping, and in the currency of the sale. See how metrics work for date ranges, filters and breakdowns.
Order Count
Section titled “Order Count”order_count
How many orders were placed.
How it’s counted: distinct order ids among purchases.
Revenue
Section titled “Revenue”revenue
How much was sold.
How it’s counted: the sum of the revenue of every order line.
Attributed Revenue
Section titled “Attributed Revenue”attributed_revenue
The sales that came from items shoppers added to their cart after clicking a recommendation.
How it’s counted: the sum of the revenue of the order lines that carry a recommendation. An order line carries one when its item was added to the cart from a recommendation; the rest of the order does not count.
Attributed Revenue Share
Section titled “Attributed Revenue Share”attributed_revenue_share
What share of all sales came from recommendations, between 0 and 1.
How it’s counted: attributed revenue divided by revenue.
Average Order Value
Section titled “Average Order Value”average_order_value
How much a typical order is worth.
How it’s counted: revenue divided by the number of distinct orders.
Units Sold
Section titled “Units Sold”units_sold
How many items were bought.
How it’s counted: the sum of the quantities of every order line.
Units Added to Cart
Section titled “Units Added to Cart”add_to_cart_count
How many times something was added to a cart.
How it’s counted: the number of add to cart events.
Attributed Units Added to Cart
Section titled “Attributed Units Added to Cart”attributed_add_to_cart_count
How many of those adds came from a recommendation.
How it’s counted: the number of add to cart events that carry a recommendation.
Conversion Rate
Section titled “Conversion Rate”conversion_rate
What share of visits ended in an order, between 0 and 1.
How it’s counted: distinct orders divided by distinct visits (sessions). A visit that places two orders counts twice.
Cart Abandonment Rate
Section titled “Cart Abandonment Rate”cart_abandonment_rate
What share of carts were left without an order, between 0 and 1.
How it’s counted: one minus distinct orders divided by the visits that added something to the cart or bought.