Traffic metrics
Traffic metrics describe visits (sessions) and visitors: how many there are, how long they last and how much they browse. Break them down by session with clicked recommendation to compare visits that used recommendations with the rest.
Session Count
Section titled “Session Count”session_count
How many visits there were.
How it’s counted: distinct session ids.
Average Session Duration
Section titled “Average Session Duration”average_session_duration
How long a visit lasts on average, in seconds. A few very long visits, such as a tab left open, pull it up; the median is often the better figure.
How it’s counted: the average duration of the visits that ended in the period.
Median Session Duration
Section titled “Median Session Duration”median_session_duration
How long a typical visit lasts, in seconds: half the visits are shorter, half are longer.
How it’s counted: the median duration of the visits that ended in the period. It is computed approximately, which is precise enough for any dashboard.
Visitor Count
Section titled “Visitor Count”visitor_count
How many different visitors came, logged in or not.
How it’s counted: distinct anonymous ids. A visitor using two browsers or devices counts twice.
Identified User Count
Section titled “Identified User Count”identified_user_count
How many logged in users visited, as your site identifies them. It is 0 on sites that do not identify their users, such as Shopify stores.
How it’s counted: distinct user ids.
Clicks per Session
Section titled “Clicks per Session”clicks_per_session
How much a typical visit browses: on a store, how many product pages it opens.
How it’s counted: clicks divided by distinct visits.
Sessions per Visitor
Section titled “Sessions per Visitor”sessions_per_visitor
How often a visitor comes back within the period.
How it’s counted: distinct visits divided by distinct visitors.